"We have made the Premium standard our benchmark. Our products also have to completely satisfy the demands of discerning customers. This includes for example the trend towards individually portioned or resealable packaging. Here we are likewise working continuously on innovative solutions."
Successful products do not fall like ripe fruit from the tree. In close cooperation with vets, breeders and the veterinary medicine departments of various universities we design innovative products that meet all scientific dietary parameters.
With wet food products for dogs and cats we have developed core skills and then systematically built on these to move into the areas of dry food, snacks and baked goods. Together with the classic products in the standard and premium categories, we also sell modern nutrition components such as health food, gourmet, life cycle and lifestyle products.